Thomson Reuters Rises to 40th on Best of Global Brands List
Thomson Reuters has been named 40th in the BusinessWeek 2009 ranking of the Top 100 Global Brands, up from last year's rank of 44th -- and ahead of iconic brands such as Amazon and eBay. See the full article in BusinessWeek.
The BusinessWeek ranking methodology, developed by Interbrand, measures significantly more than name recognition. Evaluating brand value on the basis of its economic value to the company, the ranking process includes company financials and analyst projections, among other criteria. Our brand's value was estimated at US$8.4 billion, up 1% over 2008.
The ranking represents good momentum following our successful launch last year and provides a solid foundation for growing and expanding the strength of the Thomson Reuters brand globally and across our key constituencies.