Brand Gains Global Momentum and Recognition
Thomson Reuters wins World Brand Congress award for brand leadership in information technology
Ranked 40th in BusinessWeek's Top 100 Global Brands, our brand has now garnered another accolade for global leadership, this time from the World Brand Congress.
The Congress’ Global Council and Jury presented Thomson Reuters with the Award for Brand Leadership – Information Technology. Representing 60 countries from around the world, attendees at the 18th Global Awards for Brand Excellence in Mumbai November 4 and 5 included senior professionals from marketing, branding, advertising, public relations, brand strategy and corporate communications.
The BusinessWeek ranking, developed by Interbrand, evaluated brand value on the basis of economic value to the company, a process that includes company financials and analyst projections, among other criteria. Our 2009 brand value, ranked 40th (up from 44th the year before) was estimated at US$8.4 billion, up 1% over 2008.
These recognitions represent good momentum following our successful launch last year and provide a solid foundation for growing and expanding the strength of the Thomson Reuters brand globally and across our key constituencies.