• 4 Oct 2011

Interbrand 2011 Best Global Brands Survey

Thomson Reuters has moved to #37 in Interbrand’s survey of the 100 Best Global Brands of 2011, published October 4th. This is up from last year’s ranking at 39th and marks our fourth consecutive rise in the survey since our debut in 2008. This year Thomson Reuters has an estimated brand value of US $9,515 (in millions), a 6% increase from last year’s $8.976.

Thomson Reuters SVP Global Brand Marketing Eileen Lynch said: “To be ranked alongside brands such as Goldman Sachs and Accenture shows that our brand is gaining meaningful stature and recognition.”

“Our rise in the rankings, in market conditions that remain challenging, demonstrates the value we are building. Looking ahead we will continue to get stronger. We’ve had a very positive response to our Knowledge Effect brand campaign, showing that our customers value and trust our promise to provide them with the right information at the right time to achieve amazing things.”

See the rankings, which compare businesses by brand value.

Explaining our ranking, the Interbrand report said:

“Since launching its new brand in 2008, Thomson Reuters has done an excellent job aligning its business strategy with its brand strategy. Its numerous and diverse products and service offerings, which include healthcare, law, research, finance, and academia, continue to differentiate it from its competitors.“ Read the full report.

Ranking is based on methodology designed by Interbrand, the world's largest brand consultancy, and evaluates brand value on the basis of its economic value to the company. The ranking process takes many ingredients into account, including a company's financials and analysts' projections.

The importance of brand value

High-ranking brands in this listing are better able to attract new customers, achieve greater customer loyalty, and command a price premium for what they uniquely offer. And by growing and expanding brand strength, generate more revenue for the business.