Climbing the Ranks Three Years in a Row
Thomson Reuters is ranked 39th on Interbrand's survey of the 100 Best Global Brands of 2010, published September 15th by The Wall Street Journal. This is up from last year's rank of 40th, and our 2008 debut at 44th-- and places us ahead of other global brands such as Citi, Dell, Phillips, eBay, Accenture, Morgan Stanley, Xerox, Audi, Yahoo! and Credit Suisse. See the rankings which compare businesses by brand value.
This year Thomson Reuters has an estimated brand value of US $8.976 billion, up 6% from last year.
Explaining our ranking, the Interbrand report said: "Thomson Reuters continued investment in the brand is beginning to show dividends across the portfolio as all offerings are being streamlined and tied closer to the brand. Product launches continue to be significant proof points for the brand and the platform of "intelligent information." The company continues to anticipate market requirements and advance the technological capabilities of its products to stay ahead of the competition."
Ranking is based on methodology designed by Interbrand, the world's largest brand consultancy, and evaluates brand value on the basis of its economic value to the company. The ranking process, published by The Wall Street Journal, takes many ingredients into account, including a company's financials and analysts' projections.
This is the third year in a row we've steadily improved our ranking, in the process establishing our presence amongst the world's most valuable brands. It provides a solid foundation for our high profile go-to-market initiatives this year, including WestlawNext, Reuters Insider, Thomson Reuters Elektron, Thomson Reuters Eikon, Advantage Suite 5.0 and the ONESOURCE global tax workstation.
The importance of brand value
High-ranking brands in this listing are better able to attract new customers, achieve greater customer loyalty, and command a price premium for what they uniquely offer. And by growing and expanding brand strength, generate more revenue for the business.