White Papers
Intelligence, Intuition and Information
Better Information, Better Decisions
Professionals are overwhelmed by exploding data volumes. Under conditions of overload, one might expect that human decision makers will cut corners as a coping behavior. Our research shows that when professionals are faced with unorganized information, they do tend to employ an overly intuitive decision-making style. On the other hand, when professionals are given more organized, better structured information which has context (or what we call “intelligent information”), they are able to apply a more rational style that results in better and more consistent decisions.
These preliminary findings suggest that transforming data into intelligent information is one way of dealing with the increased volume and velocity of inputs to the decision making process. We introduce the Thomson Reuters Hierarchy of Information Needs to explain how the curation, contextualization and channeling of trusted information provides professionals with the knowledge to act. We believe that this framework will be valuable for planning future investments in our information services and solutions to benefit customers.
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