Thomson Reuters Multimedia Centre Streamlines Webcasting and Video Content Management into a Single Global Platform
Delivers innovative live webcasting experience on mobile devices
New York– Thomson Reuters, the world’s leading source of intelligent information for businesses and professionals, today announced that it has enhanced the Thomson Reuters Multimedia Centre to provide corporations with a single global platform that streamlines the management and publication of webcasts and videos across their marketing, public relations, investor relations and internal communications functions. The enhanced Multimedia Centre platform now also offers mobile capabilities that enable clients to deliver live webcasts to iOS and Android-powered smart phones and tablets, allowing them to connect to target audiences anywhere in the world.
These enhancements support Thomson Reuters vision of connecting the global financial and corporate communities, and represent a significant step forward in addressing critical business multimedia communication needs.
Thomson Reuters Multimedia Centre now allows clients to produce webcasts and webinars, publish their content through channel players, and manage all of their multimedia assets in one centralized library. Additionally, with the recent launch of multimedia portals, clients can create an engaging online experience and streamline user access to multiple pieces of content though a single sign-in. Thomson Reuters will create and host the portal to meet each client’s specification – all clients need to do is upload their content. Clients can also expand the reach of their video content by creating their own branded channel on Reuters Insider, which is viewed by hundreds of thousands of financial professionals worldwide.
Webcasts delivered through Multimedia Centre are now accessible to viewers on their iOS and Android-powered devices, including iPads, without the need to download an app or any software. A demo of the mobile capabilities can be found here.
Multimedia Centre also offers vital interaction with webcast viewers through social sharing, real-time Q&A’s, polling and surveys.Clients can now create a social experience around their webcast by allowing viewers to follow conversations about the event on Twitter through a widget in the webcast player. Chat functionality is now available and enables a moderated or unmoderated dialogue between viewers and speakers through an embedded comment stream. Measuring the impact of webcasts is now easier with detailed audience analytics providing clients with important feedback. Additionally, multi-language options allow clients to engage with audiences from across the globe.
“As communications functions across corporations are converging, communications professionals – from marketing and public relations professionals to investor relations and internal communications officers – are increasingly looking to work with a single provider for their enterprise-wide multimedia needs,” said Shaun McIver, global head of multimedia solutions at Thomson Reuters. “We have enhanced Multimedia Centre to enable clients to use a single global platform to easily manage and publish their multimedia content, while enabling them to expand the reach of their communications to their target audiences.”
In addition to the full-service offering, experienced clients now have the opportunity to set up and schedule their own webcasts. Whilst the self-configuration option allows clients more control of their own webcasts, Thomson Reuters will continue to offer a dedicated webcast producer to manage the technical aspects of webcast delivery. The full-service offering continues to provide end-to-end management of clients’ webcasts.
The Corporate Services business unit of Thomson Reuters provides insight, analytics and communications solutions to Investor Relations, Public Relations, Marketing and Internal Communications professionals at more than 5,000 companies worldwide. Our clients rely on our desktop, mobile, advisory and multimedia solutions to monitor markets and peers, prioritize their outreach, reach and engage target audiences and measure the impact of their programs.
Thomson Reuters is the world's leading source of intelligent information for businesses and professionals. We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial and risk, legal, tax and accounting, intellectual property and science and media markets, powered by the world's most trusted news organization. With headquarters in New York and major operations in London and Eagan, Minnesota, Thomson Reuters employs approximately 60,000 people and operates in over 100 countries. Thomson Reuters shares are listed on the Toronto and New York Stock Exchanges. For more information, go to http://thomsonreuters.com.
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