Press Releases
New Global Marketing Study Released at Festival of Media
New York, NY – The New York Times, Thomson Reuters and MediaVest presented a new global research study at the Festival of Media in Valencia, Spain today. The study identified “Global Multipliers” as an important segment of consumers for domestic and global marketers seeking to optimize returns on investment.
Global Multipliers – who represent approximately 20 million adult consumers worldwide in such diverse countries as Argentina, the UK, China, India and the United States – exert significant influence in categories such as travel, luxury, finance, electronics and Green products.
Multipliers influence and spend in amounts that are hugely disproportionate to their population size. For example, Multipliers account for $172 billion in global travel spending, influence 16 percent of the world’s electronics purchases and spend $51 billion in green products in the United States. Since they make nearly two and a half times as many recommendations per week as the average consumer, reaching Multipliers can extend the potential impact of marketing campaigns, which makes them even more valuable during an economic downturn.
The study was based on extensive research of 4,000 individuals consisting of an online survey and one-on-one interviews conducted in 10 major cities around the world.
For a white paper detailing the findings of the research, including in-depth analyses by market and by individual product categories, please contact Alexis Buryk, senior vice president, advertising, The New York Times, at 212-556-4104; or alexb@nytimes.com.
About The New York Times Company
The New York Times Company, a leading media company with 2008 revenues of $2.9 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 16 other daily newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
About Thomson Reuters
Thomson Reuters is the world’s leading source of intelligent information for businesses and professionals. It combines industry expertise with innovative technology to deliver critical information to leading decision makers in the financial, legal, tax and accounting, scientific, health care and media markets, powered by the world’s most trusted news organization. With headquarters in New York and major operations in London and Eagan, Minn., Thomson Reuters employs more than 50,000 people in 93 countries. Thomson Reuters shares are listed on the New York Stock Exchange (NYSE: TRI), Toronto Stock Exchange (TSX: TRI), London Stock Exchange (LSE: TRIL) and Nasdaq (NASDAQ: TRIN). For more information, visit www.thomsonreuters.com.
About MediaVest
MediaVest, a subsidiary of Paris-based Publicis Groupe, is one of the leading, full-service media specialist companies offering brand-building results and business solutions. Heralded as one of the first media companies to consistently deliver Connections That Captivate and industry-first initiatives and products, MediaVest's long-standing client partnerships include some of the world's leading marketers including Comcast, Continental Airlines, Capital One, The Coca-Cola Company and Walmart. For more information, please visit www.mediavestww.com.
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