Tobias Lee of Thomson Reuters Selected by ExecRank as a Top CMO for 2012
ExecRank has named Tobias Lee, chief marketing officer for the Tax & Accounting business of Thomson Reuters, one of the nation’s top CMOs.
Lee is No. 60 on ExecRank’s list of the 500 top CMOs for 2012. ExecRank evaluated over 15,000 CMOs to select this year’s top 500.
“We were extremely impressed with the achievements of Mr. Lee, specifically his ability to drive business results and repeat customers through innovative engagement and branding strategies,” said Dallas Bond, lead analyst for the research division of ExecRank. “His broad scope of marketing experience and history of success with both start-ups and large multinational companies are apparent in his ability to lead the marketing team and its initiatives at the Tax & Accounting business of Thomson Reuters.”
This year’s nominees demonstrated a heavy focus on social media marketing as well as engagement strategies that break through the clutter and show a positive return on investment, according to ExecRank. Many released books with top-tier publishers or engaged in other forms of thought leadership, which factored heavily into the rankings.
Lee oversees global marketing strategy including branding, creative services, demand generation, public relations, customer excellence, and online marketing for the Tax & Accounting division of Thomson Reuters.
“I’m grateful to be recognized by ExecRank and to share the honor with so many exemplary marketing leaders,” Lee said. “And I’m fortunate to be part of a great executive team and to work with a marketing organization dedicated to driving the business to continued global success.”
Before joining Thomson Reuters, Lee was a marketing executive at Trend Micro where he held a variety of roles, most recently global vice president of consumer and small and midsize business marketing. From 2005 to 2007, he was based in the company’s headquarters in Tokyo where he led the enterprise marketing team and launched the company’s first private conference, now in its 6th year of operation. Prior to Trend Micro, Lee worked in brand management and marketing at Dell and Toshiba.
He holds a BA in law from the University of California at Santa Barbara and an MBA from the Drucker School of Management at Claremont Graduate University. He sits on the advisory board for the CMO Council and is on the Executive Council for Creative Good.
The rankings are the result of two years of research and feedback from evaluation committees and top CMOs that yielded an algorithm for how to rank CMOs based on their performance in 24 key areas.
About Thomson Reuters
Thomson Reuters is the world's leading source of intelligent information for businesses and professionals. We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial and risk, legal, tax and accounting, intellectual property and science and media markets, powered by the world's most trusted news organization. With headquarters in New York and major operations in London and Eagan, Minnesota, Thomson Reuters employs approximately 60,000 people and operates in over 100 countries. Thomson Reuters shares are listed on the Toronto and New York Stock Exchanges (symbol: TRI). For more information, go to www.thomsonreuters.com.
ExecRank is the definitive ranking service of leading executives who have achieved the highest level of professional achievement and peer recognition. ExecRank was founded by Jonathan Aspatore, one of the most authoritative figures in business publishing. As former CEO of one of the 5 largest business book publishing houses (Aspatore Books), and current CEO of three other business media companies (ExecSense, Charles Pinot, Verb Ventures), Jonathan has published over 5,000 of the world’s top business and legal executives, including C-Level executives (CEO, CFO, CTO, CMO, COO) from 74% of the Fortune 500 and senior level partners from 100% of the AmLaw 200 largest law firms. As the creator of the patent-pending, proprietary algorithm that took 2 years to develop for ExecRank, Jonathan is uniquely qualified to have created a system that ranks leading executives. ExecRank rankings reach over 6 million readers a year in the United States alone given our partnerships with leading publishers, web sites, trade shows and more.
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Dallas Bond for ExecRank