19 Oct 2009
Hubbard One Introduces Next Generation Marketing Automation Software
Contact Manager Communicator provides enhanced marketing automation and analytics
EAGAN, Minn, October 19, 2009 – Hubbard One today announced Contact Manager Communicator, which provides legal marketers and business developers with a comprehensive platform for enhanced e-mail marketing, Web site integration, marketing automation and analytics.
“It’s the end-to-end workflow management our customers have needed,” said John Harris, product manager, Hubbard One, a part of Thomson Reuters, Legal. “By combining all of the tools necessary to execute a direct marketing campaign in one place, Contact Manager Communicator streamlines time-intensive processes, empowers marketers to respond to business needs quickly with targeted campaigns, and measures the success of these campaigns in real time.”
Contact Manager Communicator helps law firm marketers collect accurate contact information from lawyers, build and manage marketing lists, use these lists to execute online and offline campaigns, collect registrations and feedback via their Web sites, and analyze the performance of campaigns, all in one integrated system. By automating online efforts in this way, marketers can more effectively understand firm relationships and segment audiences, and quickly communicate relevant information to these audiences.
Launched in 2007, Contact Manager is Hubbard One’s leading contact relationship management solution for law firms and professional services organizations. Contact Manager combines data cleansing, Microsoft Outlook integration and Web site activity integration to provide firms with a holistic view of firm contacts and contact engagement.
For more information, go to www.hubbardone.com.
About Hubbard One
Hubbard One, part of Thomson Reuters, is the premier provider of marketing and business development solutions for law firms and professional services organizations. From Web communications, SharePoint intranets and market analytics to relationship and contact management, experience management and proposal generation, Hubbard One focuses on bringing the right tools together to help marketers and business developers succeed. Today, more than 300 regional, national and international organizations use Hubbard One’s solutions. For more information, visit www.hubbardone.com.
About Thomson Reuters
Thomson Reuters is the world’s leading source of intelligent information for businesses and professionals. We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial, legal, tax and accounting, scientific, healthcare and media markets, powered by the world’s most trusted news organization. With headquarters in New York and major operations in London and Eagan, Minnesota, Thomson Reuters employs more than 50,000 people in more than 100 countries. For more information, go to www.thomsonreuters.com.
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