Public Relations Services
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The Web has transformed the PR function. As a PR professional, you now need to:
- Identify and build relationships with key online influencers in your industry
- Reach your target audiences across the globe cost-effectively
- Measure the success of your programs and understand the sentiment and opinions about your company
With all the changes taking place, it’s time to leverage new technologies and business models designed to meet the evolving needs of PR professionals.
Thomson ONE Public Relations
Thomson ONE Public Relations (PR) is a customizable Web-based platform that brings together the information, analytics, and tools you need to more effectively manage your communication activities, while saving you both time and money.
Online Press Room Solutions
Meet the information demands of journalists, enhance their user experience and reinforce your corporate brand with a dedicated online press room. User analytics accessible from Thomson ONE Public Relations give you insight into which journalists are accessing information on your site to help you identify follow-up opportunities.
Easily create professional multimedia presentations right from your desktop, organize your video library into custom online playlists only accessible by journalists you entitle, and publish content directly to your online press room and other web properties. Our platform gives you full control to extend the reach of your message, increase audience engagement, and measure the impact of your communications.
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