Onset of Healthcare Reform: Managing New Demands (09/14/2011)

The biggest shift that healthcare reform will bring about is the change from fee-for-service provider-driven care to fee-for-value consumer-driven care. In this new era, providers will need to stay ahead of the issues and take the opportunity to develop a team approach to care.

Geographic Variation in Spending and Utilization Among the Commercially Insured (07/27/11)

This paper discusses the idea that to generate effective healthcare policies that use resources effectively, without compromising quality, we must understand the reasons behind geographic variation in care.

Optimizing Unique Market Characteristics: A Refined Process to Plan, Market, and Grow Your Outpatient Business (03/28/2011)

This paper examines how to use the combination of local volumes and local consumer profiles to grow and retain outpatient market share.

The Influence of Reform on Local Coverage and Utilization (09/13/2010)

This paper explores the features of healthcare reform that pertain to insurance coverage and utilization projections and presents methods for estimating insurance coverage changes in a local market.

The Shifting Landscape in Pediatric Demand: Emerging Trends in Sites of Service, Conditions Treated, and Patient Demographics (07/09/2010)

This white paper explores the shifting volumes of pediatric patients from one type of facility to another for specific conditions, as well as age shifts in pediatric populations with certain conditions.

Caring for the Uninsured Amid Financial Pressures: Using Targeted Marketing Methods to Influence Patient Behavior (04/2010)

This white paper discusses the profile of the uninsured population, identifies distinct segments within the population, and outlines several marketing tactics to reach each group and positively influence behavior.

Pinpoint and Capture Profitable Outpatient Business (10/05/2009)

This white paper discusses findings that show strategic growth opportunities can be found understanding the relationship between local market volumes, growth rates, and generational segments.

Thomson Reuters Healthcare Indexes ™: Consumer Confidence (8/19/2009)

This research brief discusses the new consumer confidence indexes created to measure how economic factors are affecting consumers' expected use of and ability to pay for healthcare services.

Hospital Operational and Financial Performance Improving (8/19/2009)

This research brief discusses the slight recovery in hospital operations and finances despite these challenging economic times.

Consumer Expectations for Healthcare Services: Demographics Matter (6/17/2009)

This research brief discusses the current recession's impact on consumer healthcare behaviors, attitudes, and use, and how different generational groups react differently to pressures created by the recession.

The Current Recession and Healthcare Consumers (4/19/2009)

This research brief discusses the current recession's impact on consumer healthcare behaviors, attitudes, and use.

The Current Recession and U.S. Hospitals (3/19/2009)

This research brief discusses the current recession's impact on hospital finances and operations, payer mix, employment, closures, and volumes.

The Impact of Economic Cycles on U.S. Hospitals (2/19/2009)

This research brief discusses the historical context in which to understand the current recession's impact on hospital volume, revenue, margins, and employment.

Matching the Market: Using Generational Segments to Attract and Retain Consumers (2/2009)

This research brief discusses how generational insights and findings complement an existing portfolio of marketing and service line expertise and how they can aid in gaining increased marketing performance.

Hospitals Have No Margin for Error (1/14/2009)

This research brief discusses the continued effect of the economic crisis on hospitals and the effect on margins and investments.

Decline in Total Margins May Impair Hospitals' Ability to Obtain and Deploy Capital (11/25/2008)

This research brief discusses the effect of the recent financial crisis on hospitals and the potential repercussions.

Delayed Arrival: The Domestic Healthcare Traveler (9/23/2008)

This white paper discusses the recent phenomenon of mobile healthcare and what it really means to strategic planners and marketers.

Reimbursement Trends in Outpatient Services: Succeeding in a Competitive Market (6/26/2008)

Current trends in market share and reimbursement rates indicate that continued growth outside the hospital may create a challenge.

The target market for top hospital ratings (04/2008)

Given the increasing significance of healthcare quality to consumers, opportunities abound for hospitals to incorporate top ratings information into marketing messages. The challenge, of course, is to deliver those messages to the right consumers and in a way that resonates with them.

The Quest for the Quality-Driven Consumer (9/27/2007)

This white paper identifies the characteristics of quality-driven consumers, including where they look for hospital quality information, which sources they trust for quality information, and the influence of specialization.