Pharmaceuticals
Demonstrating value. Maximizing market uptake.
Thomson Reuters has a proven track record of providing rigorous research, real-world data, and analytics to support internal marketing and external stakeholder decision-making.
Our solutions address a spectrum of commercialization needs data, researchers, analysts, and modelers.
PRODUCTS AND SOLUTIONS
Data, Databases, and Online Tools
Mine the MarketScan Research Databases – real-world data for healthcare research and analytics. Work smarter and faster with MarketScan Treatment Pathways.
Economic Valuation and Market Access
Submit compelling evidence packages -- develop an effective product differentiation strategy
Epidemiology Research
Establish disease history, comparative effectiveness, and treatment context — use robust real-world data
Health Economics and Outcomes Research
Demonstrate product value with compelling evidence of clinical and cost effectiveness — studies and models
Market Analytics
Assess competitor activity, market performance, and opportunities — follow patient treatment flows, segment patient populations
Market Sizing
Right-size your market — lay the early ground-work for a product launch
Sales Force Effectiveness
Maximize product penetration in the secondary market (hospitals and ambulatory surgery centers) using up-to-date information for product forecasting, sales force alignment and call planning, and clinical trial placement.
Treatment Pathways
Transform the way you do healthcare research with our newest MarketScan online tool.
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