Healthcare

White Papers

Pinpoint and Capture Profitable Outpatient Business (10/05/2009)
This white paper discusses findings that show strategic growth opportunities can be found understanding the relationship between local market volumes, growth rates, and generational segments.

Thomson Reuters Healthcare Indexes: Consumer Confidence (8/19/2009)
This research brief discusses the new consumer confidence indexes created to measure how economic factors are affecting consumers' expected use of and ability to pay for healthcare services.

Hospital Operational and Financial Performance Improving (8/19/2009)
This research brief discusses the slight recovery in hospital operations and finances despite these challenging economic times.

Consumer Expectations for Healthcare Services: Demographics Matter (6/17/2009)
This research brief discusses the current recession's impact on consumer healthcare behaviors, attitudes, and use, and how different generational groups react differently to pressures created by the recession.

The Current Recession and Healthcare Consumers (4/19/2009)
This research brief discusses the current recession's impact on consumer healthcare behaviors, attitudes, and use.

The Current Recession and U.S. Hospitals (3/19/2009)
This research brief discusses the current recession's impact on hospital finances and operations, payer mix, employment, closures, and volumes.

The Impact of Economic Cycles on U.S. Hospitals (2/19/2009)
This research brief discusses the historical context in which to understand the current recession's impact on hospital volume, revenue, margins, and employment.

Matching the Market: Using Generational Segments to Attract and Retain Consumers (2/12/2009)
This research brief discusses how generational insights and findings complement an existing portfolio of marketing and service line expertise and can aid in gaining increased marketing performance.

Hospitals Have No Margin for Error (1/14/2009)
This research brief discusses the continued affect of the economic crisis on hospitals and the affect on margins and investments.

Decline in Total Margins May Impair Hospitals' Ability to Obtain and Deploy Capital (11/25/2008)
This research brief discusses the affect of the recent financial crisis on hospitals and the potential repercussions.

The Cost of Cancer (10/10/2008)

Delayed Arrival: The Domestic Healthcare Traveler (9/23/2008)
This white paper discusses the recent phenomenon of mobile healthcare and what it really means to strategic planners and marketers.

Reimbursement Trends in Outpatient Services: Succeeding in a Competitive Market (6/26/2008)
Current trends in market share and reimbursement rates indicate that continued growth outside the hospital may create a challenge.

Trends in Patient Safety Adverse Outcomes and 100 Top Hospitals Performance, 2000–2005 (3/17/2008)
This study assesses changes in the magnitude and direction of the risk-adjusted rates of the included PSIs from 2000–2005.

Sleep Trends (1/29/2008)
Study finds sharp increase in use of prescription insomnia medications by young adults.

The Quest for the Quality-Driven Consumer (9/27/2007)
This white paper identifies the characteristics of quality-driven consumers, including where they look for hospital quality information, which sources they trust for quality information, and the influence of specialization.